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Danville Commercial News

Bricks & clicks
Danville Commercial News
According to the mall's marketing division, the shopping center and stores' advantage in how brick and mortar businesses can compete in an e-commerce world is: provide an in-person experience that guests won't find online. The mall offers a fun ...

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Tampabay.com

A Santa flight academy? Malls pull out stops to counter online shopping
Tampabay.com
Take Joshua Pillock, 36, of Tampa, who hasn't set foot inside a shopping mall in two years, buys just about everything he needs online, and limits his holiday shopping to gift certificates for Publix or a local spa. They don't go on sale, he said, so ...

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The Atlantic

The 4 Reasons Why 2017 Is a Tipping Point for Retail
The Atlantic
It was also a financial necessity: The founders had no outside capital and it was far cheaper to build a national brand online than to open a dozen storefronts in malls across the country with debt. But in 2013, as Warby Parker had ... In short, the ...

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Chicago Tribune

The winner in Amazon and Walmart's holiday showdown is you
Chicago Tribune
Nonetheless, my impression is that Walmart is eager to forge a different and more flexible online marketing identity, one that doesn't so heavily dovetail with the chain's rummage-sale image. The positioning makes sense. To win over the multitudes of ...
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HuffPost

Why Businesses of All Sizes Need to Better Understand Direct Marketing
HuffPost
Additionally, repetition of the information off-line helps them remember any exposure online. Similarly, those that spend most of their time off-line, can learn more about products when off-line marketing drives them online. A poster in a shopping mall ...

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Minneapolis / St. Paul Business Journal

St. Thomas holiday survey: Shoppers say they'll spend more this year
Minneapolis / St. Paul Business Journal
Responders said 40.4 percent of their spending would be through the internet, 38.1 percent at shopping malls or downtowns, 17.1 percent at non-mall stores and 4.4 percent via catalog, TV and phone sales. "When we started the holiday survey 16 years ago ...

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"The Mall" - One of Bulgaria's biggest malls sold to Hyprop Investments
EU Scoop
One of the larger mall centers in Sofia, aptly called “The Mall,” was sold to a South-African company Hyprop Investments Limited. The price tag of the deal was 156€ million. The deal was approved by the Commission for Protection of Competition and the ...

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WIAT 42

Death of Malls: What does the future hold for America's shopping centers?
WIAT 42
Online shopping is really only about 9% or 10% of total retail sales,” said Kristy Reynolds, a Bruno Professor of Marketing and Marketing Department Head at the University of Alabama. “There's somebody shopping in stores. It's just a lot different ...

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Chain Store Age

Holiday Forecast: Off-mall stores will see biggest growth in four years
Chain Store Age
However, for off-mall stores such as Costco and Walmart to “way-off-mallonline sites such as Wayfair, this holiday will mark the best growth in four years — and perhaps in over a decade. The reason is that, across the board, shoppers are flocking to ...

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Insider Louisville

Malls positioning themselves as more than just retail centers ahead of the holidays
Insider Louisville
“Because it is much more experience driven, my guess is some of that marketing will be around that 'It is a family friendly environment. Do more than shop, spend the day,' ” Cegielski said. Although online shopping continues to grow, International ...

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