Local Advertising News


US Local Advertising Spend To Increase 7.6% In 2018
MediaPost Communications
Local advertising in the U.S. will increase 7.6% in 2018, up from 0.4% in 2017, according to new data from Borrell Associates. Estimates for 2018 U.S. local ad expenditures highlight billboards as one of the only traditional media to show growth in the ...

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Franklin Home Page

Local children chosen for senior community's advertising campaign
Franklin Home Page
The Reserve hosted a modeling contest in July for preschoolers and elementary school age children, and 81 kids from across Middle Tennessee entered the contest for the opportunity to be featured in newspaper and magazine advertisements, billboards, ...

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Herald-Mail Media

City considers pulling advertising after Bob Rocks station mocks Hagerstown
Herald-Mail Media
"Mr. VerStandig, the owner of WBHB-FM, has been informed of the situation, and is extremely concerned that any member of our broadcast family would cast a negative light on any local city, and has decided that appropriate action will be taken ...

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Are TV Stations Losing Their Advertising Relevance?
MediaPost Communications
It's only a $20 billion business at stake -- the annual average size of the traditional local TV advertising pie. The story has been told many times: The business of buying local TV advertising time is still a painstaking, manual process which can take ...

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Promoboxx Offers Fee-Free Local Advertising to Support Small ...
GlobeNewswire (press release)
During Month of November, Fee-Free Local Ads Help Brands and Local Retailers Increase Foot Traffic and Sales Leading Up to Small Business Saturday.

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NOLA.com

Big Freedia, visual artists tout New Orleans lawyer's practice
NOLA.com
"Juan and I had been discussing our disappointment in local lawyer advertising for a long time," said Kevin Conway, who manages LaFonta's marketing, video production and press relations though his marketing firm RPM LLC. "Specifically, we were ...

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Los Angeles Times

Former Daily Pilot and LA Times advertising executive killed in shooting
Los Angeles Times
Lisa Cosenza, a longtime former Daily Pilot and Los Angeles Times advertising executive, died in a shooting Thursday in Aliso Viejo, Orange County Sheriff's officials said Friday. She was 51. Cosenza's longtime boyfriend, Doug Ferguson, 59, also was ...

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Local TV Broadcast Advertising Declines Among Core Advertisers ...
MediaPost Communications
Core local TV broadcast advertising dollars could be in for a tough stretch in the next few years, as digital media dollars continue to climb. Pivotal Research ...

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North Platte Telegraph

Telegraph makes changes to news, advertising staff
North Platte Telegraph
“I'm excited for a new role in a familiar place and will strive to bring our readers the best local sports coverage in the area,” Noehren said. Rees has over 15 years' experience in advertising in print, radio and digital media. Born in Detroit, he ...

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Chippewa Herald

Jake Leinenkugel joins Wisconsin Advertising Hall of Fame
Chippewa Herald
“Leinenkugel transformed beer advertising by using the art of storytelling before it became a mandatory part of branding. Leinenkugel tapped into his family recipes for beer – and a penchant for homespun humor and keeping it real – to create a beer ...

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