Local Advertising News

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Reuters

Facebook to book advertising revenue locally amid political pressure
Reuters
... visibility over the revenue associated with locally-supported sales in their countries,” Wehner said. The European Commission is working on legislative proposals, expected in March, to increase taxes on multinational digital companies, who are ...
Facebook will no longer always divert international advertising revenue to IrelandTechCrunch
Facebook to stop routing ad revenue via Ireland amid pressure over taxesThe Guardian
Facebook to Stop Diverting International Advertising Revenue to Ireland – Perhaps Increasing TransparencyBranding in Asia Magazine
Adweek -Fingal Independent -Siliconrepublic.com -Facebook Newsroom
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Tulsa World

Local technology company carves niche in online advertising
Tulsa World
By 2019, more than four in five U.S. digital display ad dollars, or $45.72 billion, will flow via automated means, it estimated. “Fortune 500 companies that have any sort of advertising budget are already tapped into this programmatic atmosphere ...

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FierceCable

US Local Advertising Revenues Predicted to Increase 5.2% in 2018
Radio World
A report released today by BIA/Kelsey predicts U.S. Local advertising revenue to grow to $151.2 billion, the largest annual increase in five years. Their U.S. Local Advertising Forecast 2018 has good news for radio, for which Kelsey expects 2018 ...
BIA/Kelsey: US Local Advertising Up 5.2% In 2018, But Radio FlatAll Access Music Group

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The Local Sweden

Stockholm moves towards ban on racist or sexist advertising
The Local Sweden
The city's Traffic Committee voted on Thursday to introduce ethical guidelines on outdoor advertisements in Stockholm, including digital displays and information boards. Stockholm deputy mayor and head of Stockholm's traffic division Daniel Helldén ...

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AgencySpy

Zimmerman Won a Majority of McDonald's Regional Business as Chain Shrank Agency Roster from 58 to 7
AgencySpy
In an effort to cut costs, McDonald's consolidated its local advertising business this summer with just seven agencies, a sharp decline from the 58 it used to employ, according to sources with direct knowledge of the situation. One person, who spoke on ...

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Fast Company

39 Movies, TV Shows, Albums, And Podcasts You Might Have Missed In 2017
Fast Company
Detroiters – SNL expat Tim Robinson joins forces with Veep's Sam Richardson for this amiable, goofy show about a couple of local advertising execs who are hilariously terrible at their jobs. Big Mouth – This animated comedy about puberty–co-created by ...

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Market Realist

Assessing Yelp's Advertiser Retention
Market Realist
Facebook (FB), Yelp's rival in the online advertising industry, provides a clearer view of its advertiser base. The company last disclosed that it has over 6.0 million active advertisers on its flagship social media site. Instagram, Facebook's mobile ...

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Free advertising for local community groups
Love Andover
Andover Radio's 'Linkline' gives charitable organisations the chance to connect with local people and gives them a unique chance to promote the good work of their group. Director Mo Sweeney says, “It's hard for some groups to find ways to publicise ...

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The media today: The loss of net neutrality threatens local journalism
Columbia Journalism Review
Author Adam Hersh says the market for local news is in an extremely fragile state, thanks in part to the decline of advertising, and the loss of net neutrality protections could hit local providers particularly hard. Local journalism plays a vital ...

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MarketingProfs.com

How Local Businesses Are Advertising This Holiday Season
MarketingProfs.com
Facebook is the most popular channel with local businesses for running advertising campaigns this holiday season, according to recent research from Netsertive. The report was based on data from a survey conducted in November 2017 among 500 local ...

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