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AG Week

SD farmers look at marketing options at Growing On
AG Week
Chambers says they also want to help producers manage their cash flow needs so they aren't forced to market grain. "You just don't want to be dumping grain on the market at a low time to meet bills. If there's some other options we can consider then ...

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The Australian Financial Review

Marketing needs to be at centre of strategic planning
The Australian Financial Review
With most of the rhetoric in the digital economy focused on placing the customer at the heart of all strategic thinking, it would be fair to assume a company's chief marketing officer or chief customer officer would have a seat at the top table ...

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Forbes

Everything You Need To Know About Chatbot Marketing
Forbes
Emerging technology is constantly changing how businesses market their products and services, which means that companies must remain adaptable to stay competitive. Chatbots — computer-generated programs that use artificial intelligence (AI) to ...

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Money Marketing

Adrian Boulding: DB transfers need independent guidance service
Money Marketing
Boulding-Adrian-2012-700x450.jpg The state of the defined benefit transfer market is shocking. News stories break with alarming repetitiveness of advisers withdrawing their services. If this was cowboys being driven out then perhaps we could say life ...

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Greater Kashmir

Valley Basket: Online market to address city's grocery needs
Greater Kashmir
“Valley Basket is the place from where you can purchase all your grocery products online through a reliable delivery service. This is a new concept here and will take time to establish its roots but we are confident that our idea will prove to be ...

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Act-On Makes Two Predictions That Will Drive Marketing Effectiveness in 2018
Business Wire (press release)
Act-On's new Local Sending module will support these updated data residency processes and protocols companies will being putting in place as part of their GDPR efforts, ensuring that all customer data is stored and communications sent from Act-On's AWS ...

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Forbes

7 Ways To Get More Out Of Your B2B Database, Your Most Important Marketing Asset
Forbes
While focus in the past has been on ensuring that all fields are filled out and that the information is up-to-date, today's marketing landscape demands more from a B2B database. Now it's imperative to integrate data across marketing and sales platforms ...

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Adweek

There Can Be No Denying It: Bots Are Now Marketers
Adweek
We all know that marketing and newsletters start feeling like spam after a while. Now, personally relevant messages sent at the time and frequency of a user's choice will likely have better response. A short message is nowhere near as disruptive as ...

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The Content Standard by Skyword

The Power of Positive Marketing: Why Your Brand Story Needs More Inspiration
The Content Standard by Skyword
If all the news seems negative these days, fear not: Your favorite brand has you covered. From inspirational videos to long-form stories, brands are crafting powerful, positive marketing content to help chase away the negativity and build an emotional ...

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Multichannel Merchant (blog)

Customer Loyalty: Key Considerations for Retailers
Multichannel Merchant (blog)
Retailers need to think about the shift from mass to personalized marketing and how they accomplish that with the right ROI. This shift is not easy: mass promotions get attention and funding from vendors, while personalized/targeted promotions have ...

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