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Business 2 Community

Why Marketing Needs to Understand Sustainability
Business 2 Community
One of the most common questions we get at WeSpire is “why does every employee need to understand our sustainability goals? Shouldn't it just be for the facilities team or used as a way to rally passionate Millennials on the green team?” To answer, we ...

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Entrepreneur

Why Your Marketing Department Might Need an Unlikely Hero
Entrepreneur
So, a question for you: When it comes to marketing, where does your company's balance lie? Here, I'm talking about replacing the names "Dictionopolis" and "Digitopolis" with, on one side, traditional marketing methods, and, on the other, what I like to ...

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Why your social listening strategy needs image analytics
Marketing Dive
If a picture is worth 1,000 words, then the 3 billion+ images shared across social media every day have a lot to say. But is your brand listening? Consumer conversation on social media is increasingly visual. Across channels, the ways social media ...

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Recovery Marketing Needs to Be About People, Not Problems
Business 2 Community
To drive effective marketing, you need to speak to people about themselves. What are they struggling with? What are they hoping to achieve? How can you uniquely help them? The problem with most treatment centers is that they think every single addict ...

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MarTech Today

Here's why GDPR can drive the attitude shift that modern marketing needs
MarTech Today
To begin with, systems should be designed and maintained for personal data portability, personal data retention and personal data destruction, and companies need to validate the time that they hold data — e.g., their sales cycle is a year. Encryption ...

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Entrepreneur

Digital Knowledge Manager: 5 Skills You Need to Succeed at the the Newest Marketing Role
Entrepreneur
Glenn May's position at T-Mobile is called Senior Category Manager - Local Marketing. Other businesses actively are seeking to create similar positions. In a broad sense, these new roles focus on five skills: investigation, negotiation, communication ...

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Seeking Alpha

Cision: A Marketing And PR SaaS Company At The Forefront Of The Secular Shift To Earned Media And Big Data ...
Seeking Alpha
The company currently operates in a very attractive niche of the PR and marketing SaaS market characterized by resilient demand and positive secular tailwinds. Cision's cloud-based platform is tailored to the needs of marketing and PR professionals ...

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Forbes

The Future Of Marketing Is Marketing As A Service
Forbes
In this example, the airline needs to move beyond just the initial product. Marketing as a service is about the entire customer journey – the reminder to tell someone to leave for the airport because they're going to be late, the Uber that's ordered to ...

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Forbes

You're Channel Agnostic -- Why Aren't Your Agencies?
Forbes
A PR agency cannot provide strategic marketing counsel. It can, of course, recommend a media relations campaign, but if a marketing plan is limited, this recommendation may not be appropriate for that particular business objective. The need may be a ...

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Forbes

13 Tips For Effectively Marketing To Youths On Snapchat And Instagram
Forbes
The change in social media platforms is something every marketer needs to take into account, as reaching these young adults will take a new set of tools and techniques. While Facebook will continue to grow with an older demographic, attracting new and ...

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