Email Marketing Solution News

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MediaPost Communications

Act-On Software Prepares For GDPR, Adds 3 New Features
MediaPost Communications
Act-On Software revamped its marketing automaton platform this week with three new features aimed at helping marketers increase customer engagement. To help brands communicate better through email, Act-On has bridged promotional and transactional ...
Campaigner® Digital Marketing Industry Forecast Survey: The ...NB Herard

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Digital Marketing Industry Forecast Survey: The Scoop on How Social, GDPR, Chatbots and Predictive Analytics Will ...
Business Wire (press release)
LOS ANGELES--(BUSINESS WIRE)--Campaigner, the email marketing brand of j2 Global, Inc. (NASDAQGS: JCOM), today announced the results of its annual Digital Marketing Industry Report study, which indicates that in the face of emerging technology and ...

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ClickZ

Five reasons SMBs should be using email automation
ClickZ
It's not the new kid on the block, but email is still the most productive digital marketing channel. According to Campaign Monitor's 2016 Annual Email Marketing Report, every dollar invested in email marketing last year generated a $44 ROI, up from a ...

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Email Marketing Made Easy: Powerful New Features Introduced by Constant Contact
PR Newswire (press release)
WALTHAM, Mass., Dec. 12, 2017 /PRNewswire/ -- Constant Contact, an Endurance International Group (NASDAQ: EIGI) company and a leader in email marketing solutions, is proud to announce several new features, including its next generation editor and ...

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FeedFront Magazine (blog)

Building Safe Affiliate Email Marketing Partnerships By – Pat Asbra
FeedFront Magazine (blog)
When it comes to return on investment, it's hard to beat email marketing. Marketers turn to email to build profitable, direct relationships. Teaming up with affiliates is a great way to extend your reach and scale email revenue. Unfortunately, without ...

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PCMag

Salesforce Distributed Marketing Empowers the Local Marketer
PCMag
"This makes sure the corporate marketing message is up to date with the last local conversation that was had." Secondly, the tool gives local marketers who may not be familiar with marketing software the ability to see the kinds of analytics ...
CrownPeak's New Release, Salesforce Platform Updates, More NewsCMSWire

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Is Email Tracking The Next Big Privacy Concern?
MediaPost Communications
Merchant goes on to cite research by One More Company (OMC), showing that 19% of all email tracking is done “not by corporations, but acquaintances.” Predictably, the article moves right on from that to the use of tracking by marketers and social media ...

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Mapp Enables DMLS To On-Board Over 20 Brands And Deliver Over 700 Million Emails In 18 Months
Markets Insider
Allowing DMLS to service over 20 brands and deliver more than 700 million emails in a span of 18 months. I am truly excited about where we can take the partnership in 2018." By becoming a strategic reseller of the Mapp Customer Engagement Platform ...

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Tahawul Tech

Report: 64% SMBs to adopt marketing automation within two years
Tahawul Tech
The report revealed that it has become easier for SMBs to make the leap as automation tools have evolved from bulky enterprise solutions to subscription-based cloud platforms. However, unlike email marketing, marketing automation comes with a huge ...

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Marketing Land

Back to basics with these 6 tips for foolproof email marketing
Marketing Land
US marketers report a median ROI of 122 percent from email communications — more than four times higher than that of social media, direct mail and paid search, according to a 2016 eMarketer report. That's why the majority of marketers will be turning ...

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