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Search Engine Journal

Target Google AdWords Ads by Customer Address and Phone Number
Search Engine Journal
Google has introduced the ability for AdWords advertisers to target known customers by phone numbers and mailing addresses. This is made possible through AdWords' Customer Match targeting which, until now, only allowed advertisers to target customers ...

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Search Engine Journal

Google AdWords Now Refreshes Auction Insights and Impression Share Data Multiple Times a Day
Search Engine Journal
Our clients have the best data to make the right decisions, empowering them to advance in their business and ROI. Get started today with our free AdWords check consultation. ADVERTISEMENT. Google AdWords has gone from refreshing auction insights and ...

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Search Engine Journal

AdX or AdSense: Which Is Better & Will Make You More Money?
Search Engine Journal
Advertisers, like RBC above, bid on keywords, ads, and campaigns to show their ads on websites included in the AdSense network through AdWords. The AdSense advertising network aims to please advertisers by offering them the lowest cost for impressions ...

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Search Engine Journal

PPC Basics and Beyond
Search Engine Journal
Part of this is equation is knowing your cost per conversion breakeven point. If a conversion is costing you $10, is that OK? What about $25? Or $100? Because if your breakeven point is $10, and you're paying $20, you may need to rethink what you're ...

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Search Engine Journal

6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know
Search Engine Journal
Our clients have the best data to make the right decisions, empowering them to advance in their business and ROI. Get started today with our free AdWords check consultation. ADVERTISEMENT. If you work in PPC, you're probably always in search of great ...

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Search Engine Journal

Are Ad Extensions Actually Costing You Conversions? [DATA]
Search Engine Journal
Our clients have the best data to make the right decisions, empowering them to advance in their business and ROI. Get started today with our free AdWords check consultation. ADVERTISEMENT. As many in the paid search industry know, ad extensions can ...

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Search Engine Journal

There is Still Time to Make Your Holiday PPC Campaigns Even Better
Search Engine Journal
Our clients have the best data to make the right decisions, empowering them to advance in their business and ROI. Get started today with our free AdWords check consultation. ADVERTISEMENT. OK, I get it. The December days are quickly getting checked off ...

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An introduction into the basics of Google AdWords
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There is also a way to get free ad extensions! Startups can make their ads longer by adding location and contact number (managed through your Google My Business account), two-to-six site links on browser or four sitelinks on mobile, reviews, and extra ...

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Search Engine Journal

Bing Ads Now Allows Advertisers to Import Call Conversions
Search Engine Journal
Our clients have the best data to make the right decisions, empowering them to advance in their business and ROI. Get started today with our free AdWords check consultation. ADVERTISEMENT. Bing Ads is now letting advertisers import call conversion data ...

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How To Use Google AdWords To Advertise Music
hypebot.com
In this latest post from MusicThinkTank, Lisa Occhino takes us through how to advertise your music using Google AdWords. "The keywords you select play a crucial role in the success of your ads, so it's important to set aside some time for research ...

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