Low Cost Marketing News

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Forbes

Just Starting Up? 13 Low-Cost Marketing Tactics To Get Your Name Out There
Forbes
Forbes Technology Council Elite CIOs, CTOs & execs offer firsthand insights on tech & business. Opinions expressed by Forbes Contributors are their own. Post written by. Forbes Technology Council. Successful CIOs, CTOs & executives from Forbes ...

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Pittsburgh Post-Gazette

For MoviePass, which offers low-cost movies, the real dough is in ...
Pittsburgh Post-Gazette
MoviePass is a film nerd's dream. The subscription service allows users to see one movie a day at a theater for a single monthly cost. The service isn't ...

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Transport Topics Online

Imported, Low-Cost Tires Gain Market Share
Transport Topics Online
“During the past five years, there has been a surge of low-cost foreign manufacturers entering into the tire market,” said Adam Murphy, vice president of B2B marketing for Michelin. Added Dan Funkhouser, senior director of commercial sales at Yokohama ...

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CU*Answers announces 126 free digital marketing campaigns ...
CUinsight.com (press release)
GRAND RAPIDS, MI (January 22, 2018) — CU*Answers, the 100% credit union-owned cooperative CUSO, recently announced that it is now offering 126 different generic marketing campaigns for free available via the CU*Answers store. The CUSO decided to open ...

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Above the Law

If The Legal Tech Era Is Here, Why Are The Most Successful 7-Figure Solo & Small Practices Those That Provide Old ...
Above the Law
As a lawyer with one foot planted in the trendy legal tech world and the other in the traditional work-a-day solo and small practitioner world, I've noticed a remarkable cognitive dissonance: in spite of all the talk of how AI-powered robots will soon ...

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The Columnist

The Nonprofit Marketing Guide. High–Impact, LowCost Ways to Build Support for Your Good Cause. The Jossey ...
The Columnist
The Nonprofit Marketing Guide offers understaffed and underfunded nonprofits no–nonsense, down–to–earth advice that shows you how to shape an effective marketing program that starts from where you are now and grows with your organization. The book is ...

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Chief Marketer

How to Take Your Experiential Marketing to the Next Level
Chief Marketer
To truly capture your audience's attention and set your brand apart from competitors, it's imperative you personalize or gamify your brand's offerings with an infusion of technology. Creative videos are all the rage in marketing right now. In fact ...

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Business Insider Nordic

A Danish low-cost retailer that grew 12000% since 2012 is charging into Sweden
Business Insider Nordic
Normal's low prices are made possible by a supply chain strategy whereby the chain buys items from around Europe for the cheapest possible prices. It also puts pressure on marketing costs through its distributors and resellers. “Normal differs from ...

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VentureBeat

The cost of games
VentureBeat
Each game has a reported development cost which, importantly, excludes marketing spend. So this is mostly the cost of salaries and various forms of overhead such as tools. When costs were reported in currencies other than the dollar (Euro, yen, even ...

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CFO

Brand Value Drives Corporate Value
CFO
So what can CFOs do to avoid the short-termism trap of mix modeling, and ensure they allocate marketing resources in way that will drive long-term value? Are there metrics and decision tools available that can drive the right balance between delivering ...

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