Targeted Email Marketing News

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How Email Open Tracking Quietly Took Over the Web
WIRED
“Now," he says, "it's common knowledge and everyone's fine with it.” Gmail's foray was the signal flare; when advertisers and salespeople realized they too could send targeted ads based on tracked data, with little lasting pushback, the practice grew ...

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Marketing Land

Knowing your audience better is your competitive advantage: A case study
Marketing Land
Paid advertising on social media platforms like Facebook and Instagram allows you leverage your existing customer data (emails, names, addresses) to create highly targeted campaigns that focus on getting your existing customers to buy more, more ...

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Cvent CONNECT 2018 Registration Now Open
Business Wire (press release)
Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to ...

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Voice of America

Report: Ethiopia Targeted Dissidents, Journalists With International Spyware Attacks
Voice of America
“Once the government has that information, they can do things like hijacking your email account,” said Bill Marczak, a senior research fellow at Citizen Lab and lead author of the new report. “So, they'll sign into your email account and then use your ...

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DMN

Targeted Advertising for B2B
DMN
According to Shirazi, they really needed the ability to “target business contacts across every single channel” the way B2C marketers do. And that is what Radius Advertiser promises to deliver in the form of precision targeting capabilities for B2B ...

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Adweek

How Independent Publisher Food52 Used Email to Handle Thanksgiving and Cyber Weekend
Adweek
The brand redesigned their Shop pages the week before Thanksgiving and invested in back-up servers that could handle any wild traffic increases; with lessons learned from previous years (on Black Friday 2016, the site's sales tax calculator broke down ...

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Business 2 Community

The Power of Automated Follow-Ups and List Segmentation
Business 2 Community
The information will help you fine-tune your marketing so that you can improve your follow up efforts with targeted email offers. Research conducted by MailChimp found the following significant differences in the success of marketing campaigns that ...

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Where to Catch Engineers? In Their Inboxes
Newswise (press release)
We don't understand them either. Maybe they've only experienced e-newsletters that haven't been targeted to their information needs. No matter how good an email marketer you are, at some point you'll bump up against the limit of your effectiveness if ...

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Inventors Digest

Facebook Ads Can Help Your Launch
Inventors Digest
It allows you to re-target those with whom you've already interacted. Let's say someone comes to your website, signs up for your email newsletter, but doesn't purchase anything. With Facebook Ads, you can reconnect with that person through his or her ...

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Watch out, Amazon and Walmart: Kroger is also building an advertising business
Digiday
One offering under Kroger's precision marketing solution is on-site advertising on Kroger.com. 84.51° is responsible for developing ad formats on the site and managing ad sales for Kroger, much like what Triad Retail Media does for Walmart. “You can ...

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