Targeted Email Marketing News

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Email Fraud Continues To Inundate Inboxes
MediaPost Communications
Business organizations were more heavily impacted by email fraud in 2017 than in 2016, according to a recent Proofpoint study that details the growth of email phishing attacks year-over-year. The enterprise security company analyzed 160 billion emails ...

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Email Panel Data: Essential, GDPR-Compliant
MediaPost Communications
By “email panel,” I mean a collection of data from end user mailboxes that have installed free email applications in exchange for sharing of aggregate, pseudonymous data. Email panel data can be a game-changer. Cutting-edge email marketers use panel ...

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Business.com

How Small Businesses Can Survive and Thrive in an Omnichannel Environment
Business.com
Create profiles on the social media networks where your customers are most likely to spend time on. Create and share useful content, engage with them and launch special promotions and personalized offers. Or why not opt for email marketing by creating ...

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Florida targeted for intense apple marketing campaign
FreshPlaza
Florida was selected due to the prime opportunity to increase distribution of the sweet, crunchy, and slow-to-brown apple in a proven market, and also to serve as a pilot for concentrated, high-impact initiatives that will be rolled out in other key ...

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Search Engine Land

Enterprise SEO and cross-channel performance: Activation and integration
Search Engine Land
Plugging in a smart content topic easily extend to email marketing. When the topic is developed using the voice of the customer, it lends itself well to email subject lines that quickly resonate with their target audience, boosting email open rates ...

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Fashionista (blog)

Menswear Revenues Are Expected to Outpace the Womenswear Market
Fashionista (blog)
Although 86 percent of the brands that L2 studied collect customer gender data, only 41 percent actually use this information to tailor subject lines of emails towards a specific gender, which will further personalize the customer's online shopping ...

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OUTDOORS: Briefs
Republican & Herald
PFBC executive director John Arway has been seeking a more modern, mobile friendly customer sales platform for years, and one that would also help bolster sales by enabling marketing staff to segment customer data and develop targeted messages to ...

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TNW

Do's and dont's of sending emails under GDPR
TNW
I hate to break it to you, but the days of scattergun marketing emails are numbered — the General Data Protection Regulation (GDPR) is in sight now, and once it's arrived, there'll be no hiding from the major issue of consent. No longer will you be ...

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Forbes

Understanding Programmatic: Your Company And Career May Depend On It
Forbes
But it's the data from your programmatic campaigns that fuels great creative on not just display but other marketing channels. Imagine a men's fashion retailer that photographed four different models, each of whom looked like one of their target ...

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YourStory.com

4 lead generation techniques to make your website a lead magnet
YourStory.com
A lot of businesses still use traditional email blast techniques to generate leads. These techniques are outdated and do not work in the current context. A main contributor to the growing email success rates is marketing automation. Marketing ...

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