Targeted Email Marketing News


Business 2 Community (blog)

5 Ways to Supercharge Your Results from B2B Email Marketing
Business 2 Community (blog)
So if you want to increase your success with email marketing, keep your email personal, discover the timing that works best for your targeted prospect, combine promotional emails with helpful content, stay away from spam traps and test, test, test ...

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Entrepreneur

The 5 Biggest Mistakes Marketers Make Using LinkedIn's InMail
Entrepreneur
When used correctly, LinkedIn's InMail is an incredibly powerful tool for laser-targeted B2B marketing. While using InMail to get ... A study on email marketing revealed that 33 percent of email recipients open emails based solely on the subject line ...

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4 Tricks to Boost Your Email Click-Through Rates
Business 2 Community (blog)
The harsh reality of email marketing is that an average of 60% of email lists are full of dead email subscribers. Since every subscriber is costing you, you need to make your list active by regularly cleaning up your inactive emails from the list ...

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Entrepreneur

Your Email Marketing Is Not Working for All the Usual Reasons
Entrepreneur
It's tough to figure out how many email marketing campaigns fail just because the messages are not attuned to the target audiences. It's critical for marketers to know their audience and appreciate its needs at different stages of interaction. Instead ...

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The Sydney Morning Herald

Domino's customers targeted by scammers as personal data leaks
The Sydney Morning Herald
Some Domino's Australia customers have been receiving very strange emails after their details — including name, email address and their favoured local pizza shops — have apparently made their way into the hands of cyber crooks. Since at least late ...

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MarTech Today

4 ways to revamp your email creation process
MarTech Today
Finally, the email marketing team builds the email in their marketing automation tool and tests it, making any additional changes. A week or more later, the email is sent. If you send a lot of highly targeted emails, this lengthy process may be holding ...

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Traditional Marketing Automation Is Shortchanging Its Customers
MediaPost Communications
However, many traditional marketing automation models only allow for email nurturing, which ends up shortchanging your customers by not allowing for the type of nurturing they need to really connect with your business and make a purchasing decision ...

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7 Ways to Use Data Successfully in Your Email Marketing
Business 2 Community
Email marketers are well-aware of the importance of data-driven triggered emails, such as welcome and cart-abandonment messages. And we know how to leverage data like recipients' names and interests. But some email marketers are discovering ways to ...

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Forbes

How To Effectively Use Email Campaigns To Influence Today's Customer
Forbes
Often, the correspondence felt more like I was caught in an ill-timed, wide-cast net of marketing tactics rather than part of an effective and targeted business strategy. Frustrated by the stereotypical approach, I began searching for strategies that ...

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Womply Launches Customer Engagement to Make Email Marketing Automatic for Small Businesses
Business Wire (press release)
SAN FRANCISCO--(BUSINESS WIRE)--Womply, the leader in front office software for small- and medium-sized businesses (SMBs), today unveiled Customer Engagement, an automated email marketing engine that empowers small businesses to attract and ...

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