Search Engine Marketing News

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Search Engine Journal

How to Land Speaking Gigs at Marketing Conferences: 8 Insider Tips
Search Engine Journal
But with high competition and a tangled route to securing a spot on your favorite conference agenda, standing out from the crowd isn't easy. Having read thousands of pitches in the last few years, here are my eight tips on how to make sure you land a ...

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Search Engine Land

Community Corner: Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd Silverstein
Search Engine Land
“It's important for me to always practice what I preach, and I've been pushing my Performance Marketing team at Edelman Digital to always deliver incredible client results,” says Silverstein. “Because of this, I jumped at the opportunity to perform ...

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Search Engine Journal

The State of Search Engine Marketing in China
Search Engine Journal
Back in 2004, when I started taking the best practices in search from the U.S. and implementing them in China, Baidu was only a few years old. There was no such thing as tracking and performance. Even ads were purchased as a flat monthly rate. Add to ...
E-commerce and social are taking over as the key search engines in ChinaThe Drum

all 17 news articles »
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http://cbtnews.com/ (press release)

How Del Grande Auto Group Succeeds at Marketing By Measuring Metrics
http://cbtnews.com/ (press release)
Recent Data shows that 1/3rd of marketing cost is spent on digital media. To ensure Jeremy is running the most efficient operation possible he targets their media spending to include Instagram adds, Snapshot adds, as well as specific Facebook ...

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Search Engine Journal

Keyword Research & Content Marketing for SEO in 2018 [PODCAST+GIVEAWAY]
Search Engine Journal
Keyword research is still essential in the era of intent-based searches. Keeping track of what customers search for helps us understand our users and gives us the opportunity to create content relevant to their needs. Every SEO and content marketing ...

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NUjournal

New business 'foresees' developing affordable web presence options
NUjournal
While he prefers more organic ways, a company can simply purchase the top slots on Google for a time. This option, Search Engine Marketing (SEM), is one of the most effective ways to get to the front page but can break the bank. “I try to make it so ...

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Search Engine Land

Side by side: Comparing two performance marketing tools/agencies
Search Engine Land
As performance marketers, we're conditioned to want to test everything. From the impact of feed titles to the incrementality of each channel, we want to be sure that we're making the right choice before we commit all our resources to something. That ...

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Search Engine Land

Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital
Search Engine Land
As we near this year's awards event, Search Engine Land is taking a look at last year's winners in a collection of interviews highlighting the campaigns that won and the results they generated. For our latest addition to the series, we talk to the ...
The Value Of SEO And SEM For Small BusinessesForbes

all 12 news articles »
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MarketingProfs.com

Keyword Selection: The Key to Earning High Search Ranking [Infographic]
MarketingProfs.com
And searches—especially B2B searches—only sometimes begin with voice queries. The vast majority of the time, they still begin with typing. But, every time, they're based on keywords. Keywords feed the search engine. Search engines feed B2B marketers ...

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Search Engine Journal

Goodbye Facebook Pages, Hello Reddit!
Search Engine Journal
Think about how you use your personal Facebook account. Facebook is the social network where family and friends go to stay connected. Even Facebook CEO Mark Zuckerberg in his latest post says that they have “always put friends and family at the core of ...

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