Email Marketing News


Entrepreneur

Email Validation: A Critical Success Factor in Email Marketing
Entrepreneur
Numerous statistics substantiate the reason why marketers are investing so much in email marketing. For example, The Radicati Group states that the total number of global email accounts is expected to exceed 4.9 billion by the end of 2017. Among those ...

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Entrepreneur

One of Facebook's First Employees Explains Why Email Marketing Is Better Than Social Media Marketing
Entrepreneur
Email marketing can get lost in the mix when there are so many other marketing methods, but it shouldn't. Why? Because it can help you connect directly with your audience and, more importantly, it's algorithm-proof. With email, you don't have to worry ...

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Email Marketing Blackjack
MediaPost Communications
A recent report from cross-channel marketing platform Yes Lifecycle Marketing suggests that 21 might be a magical number in email marketing. The vast majority of email subject lines vary between 21 and 60 characters, according to Yes Lifecycle ...

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Small Business Trends

Master the Art of the Email Marketing Campaign with These 4 Strategies
Small Business Trends
Having an effective email marketing strategy is an important tool for your personal brand in which your business can connect with your audience. Building authentic relationships is important for increased sales and return customers. There are several ...

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MuMbrella

What ad tech can learn from email marketing
MuMbrella
Ad tech is more complex than ever, but despite the endless reams of consumer data available to brands, a blanket one-size-fits-all approach to creative is almost always the end result. Yahoo7's Ben Green explains how taking some cues from email ...

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Practical Ecommerce

5 Email Marketing Tips to Try This Week
Practical Ecommerce
Email marketing is one of the most powerful tools an ecommerce business can use to increase sales. Depending on who you ask, email marketing can generate a return on investment between a few dollars for every $1 invested and a phenomenal 43,000 ...

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Business 2 Community

Is Your Email Marketing Becoming Too Robotic?
Business 2 Community
Marketing automation allows businesses to take care many tasks at once. It also helps businesses visualize better what their company is doing right and what ...

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Associations Now

Is an Email Marketing Price War on the Way?
Associations Now
Microsoft, whose email client has infamously been one of the biggest limitations of making good emails, just entered the market. Earlier this month, Microsoft announced a new email marketing tool called Microsoft Connections as part of its Office 365 ...

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Business 2 Community

How Email Marketing Done the Inbound Way Fetches Great Results! [Infographic]
Business 2 Community
On the other hand, you have been watching advertisements of a specific investment company, considered them interesting, and signed up to receive emails from them to know them better. So, when it's actually time to invest your money, which one would pop ...

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MarTech Advisor

Making Email Marketing Work
MarTech Advisor
There was a time when there was email, but no email marketing. But, ever since email turned into email marketing, the level of innovation has been exponential. Emails with visuals, videos, GIFs? Emails with audio? Emails with links and widgets? Emails ...

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