Email Marketing News

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Business 2 Community

How to Avoid Email Marketing Fatigue and Charm Your Subscribers
Business 2 Community
Email marketing has the highest ROI of any digital marketing strategy. The channel is so successful that it has a median ROI of 122%, according to a survey conducted by the Data & Marketing Association. With this level of return, it's easy to think ...

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GDPR -- Will 60% Really Opt Out Of Email Marketing?
MediaPost Communications
These include asking a company what data they hold on them and asking for it to be corrected, deleted or not used for specific marketing campaigns. There is also a freedom to opt out of automated profiling, which gets very little mention. When ...

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Practical Ecommerce

4 Common Methods to Personalize Email Marketing
Practical Ecommerce
Personalizing an email marketing program can greatly increase opens and clicks. But a quick look at my inbox reveals that very few retailers are doing it effectively. Much of the success of any marketing effort can be boiled down to making the message ...

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Forbes

28 Retail Marketing Predictions To Watch In 2018
Forbes
Marketers will be forced into - or more accurately, will finally be able to experience - roles that are increasingly strategic, creative, and above everything else: customer experience oriented.” - Agata Celmerowski, VP of Marketing, Klaviyo. Email ...

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The Business Journals

7 email marketing practices to leave behind in the new year
The Business Journals
I'm willing to bet there are a number of poor email marketing practices that held you back in the past year. What if you resolved to give them up once and for all? No counting calories or cutting out cookies required, just quitting the bad habits that ...

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HuffPost

3 Quick Tips to Boost Your Email Marketing ROI This Year
HuffPost
Did you know that email marketing is the most profitable channel to drive sales and revenue? According to a study, email marketing has the potential to drive about 4400% ROI. That means with the right strategy, you can generate $44 for every $1 you ...

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Local Business Hits $1000000 in Sales Using Email Marketing
Digital Journal
Longwood, FL -- (SBWIRE) -- 01/19/2018 -- Paid ads, also known as search engine marketing or SEM, can work well for a business. But it can also be a financial drain for do-it-yourselfers. Email marketing has consistently proven itself to generate among ...

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CNBC

These marketing chiefs are going to Davos — and here's why
CNBC
Topics she expects to cover include squeezed marketing spend — "No-one says 'I have too much budget'" — and the rush to hire or train people in new digital communications. "You have large organizations that have been marketing one way, then all of a ...

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BizReport

Email preference centers increase consumer trust
BizReport
However, consumers are managing their email by holding 2-3 email accounts and using them for different purposes. Forty-four percent have an email account specifically for marketing messages and 49% said they need to recognise the brand before opening ...

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Adobe Campaign Now Supports Hadoop Big Data Framework
MediaPost Communications
Adobe announced the addition of a Hadoop connector to Adobe Campaign this week, giving marketers access to a new array of data to funnel into email marketing campaigns. Adobe Campaign is a set of digital marketing solutions within the Adobe Experience ...

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