Email Marketing News


Forbes

Why Your Email Marketing Isn't Delivering Your Desired ROI
Forbes
Is email marketing not working for you? Here are a wide range of email marketing statistics that reflect both the potential and the challenges found in this tactic. For example, here are some highlights that may mirror your own perspective on email ...

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Email Marketing To Total $22.2 Billion In 2025: Study
MediaPost Communications
The total dollar volume of email marketing will hit roughly $22.2 billion by the end of 2025, for a compound annual growth rate (CAGR) of 19.60%, according to a study by Transparency Market Research. Last year, the annual total was U.S. $4.5 billion.

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eMarketer

What's the Most Annoying Thing About Email Marketing?
eMarketer
By now, brands should know that email marketing campaigns have to be personalized and relevant to resonate with recipients. But personalization is only as effective as the data that powers it, and when that data is wrong, consumers can find the ...

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Practical Ecommerce

4 Pointers for Holiday Email Marketing in 2017
Practical Ecommerce
It's September, which means now is the time to start thinking about your upcoming holiday email marketing. In this article, I'll share four tips to maximize email effectiveness for the upcoming holiday season.

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CBS Los Angeles

Sending The Right Message: Best Practices For Marketing Your Small Business Via Email
CBS Los Angeles
According to Statista, there were 233 million U.S. email users in the United States by the end of 2015, which will reach nearly 254.7 million by the end of 2020. Email marketing spending in the U.S. is expected to increase from 2.67 billion in 2016 to ...
Want to Conquer 'Email Fatigue'? Figure out Your Customers' Viewing Behavior.Entrepreneur

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Associations Now

Nonprofit Launches Open-Source Take on Email Marketing
Associations Now
Many email marketing tools have an upfront charge based on the number of subscribers you have, and if you have thousands or hundreds of thousands of readers, that cost can add up to thousands of dollars each year—before you even send a single ...

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TechCrunch

Adobe wants to bring its AI smarts to email marketing campaigns
TechCrunch
Adobe announced a number of new capabilities for its Adobe Campaign email marketing tools. Most of these are available now (better dashboards, new email templates, better support for multilingual campaigns), but the most interesting new features the ...
Instant messaging usurps declining email as most innovative brand marketing tool claims Adobe researchThe Drum

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Your email marketing could be so much better: 4 hacks
Inman.com
With so many different marketing options available to connect with buyers and sellers, it can be tough to figure out where to double down. Email is often overlooked as old school or unimportant, but oh contraire, email still rules! In the U.S. alone ...

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CMSWire

Would You Willingly Delete Your Email Marketing List?
CMSWire
Back in June, UK-based pub chain Wetherspoon's announced it was going to delete its entire email marketing list. Subscribers would no longer receive emails promoting the restaurant's beers, booze and burgers. The move came in the wake of several major ...

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Entrepreneur

How to Ace This Year's Back-to-School Email Marketing Campaign: A Study Guide
Entrepreneur
While students sharpen their pencils and load their backpacks, email marketers must brush up on the basics in order to capitalize on the second biggest retail event of the year. In order to ace this year's back-to-school email marketing campaign, here ...

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