Marketing Management News


Netimperative

Top agency hiring tips: Rules for outsourcing your marketing management
Netimperative
Keren Lerner, founder and managing director of Top Left Design outlines the key rules for business owners looking to outsource their marketing management, from when it's time to outsource, to getting the right agency on board. Business owners put the ...

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MarTech Series

ZINFI Hosts Channel Marketing Lead Management Best Practices Webinar with SiriusDecisions Guest Speaker
MarTech Series
During this session, ZINFI and SiriusDecisions will share best practices for deploying B2B lead management techniques for channel sales. The webinar will include techniques for aligning sales and marketing activities for end-to-end B2B lead management ...

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MarTech Series

Mindmatrix Brings Partner Relationship Management (PRM), Channel Marketing Automation & Channel Sales ...
MarTech Series
Currently, Mindmatrix is the only single, fully integrated platform offering complete sales and marketing enablement for direct and indirect sales. Mindmatrix combines Partner Relationship Management (PRM), Channel Marketing, Asset Management, Sales ...

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New Tax District on Hold
Newport This Week
At its Wednesday, Aug. 9 meeting, the Newport City Council took no official action on Discover Newport's request to establish a Newport Tourism Marketing Management District and a Newport Tourism Marketing Management Authority, other than to order a ...

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Performance Based Marketing Agency Selects Bridgeline's Platform to Power their Marketing Automation
Nasdaq
"A large part of Bridgeline's strategy is to win customers with Marketing Automation, deliver excellent results, and grow the relationship to provide additional value with our full Content Management suite. Being selected by marketing firms shows that ...

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Business 2 Community

What is Sales Channel Marketing Management and Strategy?
Business 2 Community
An effective strategy identifies the best use of marketing and sales resources to increase collaboration and minimize conflict. To achieve those broad goals, a sales channel management strategy should align the efforts of in-house and external teams.

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Expedia eyes innovation to boost revenue for hoteliers
Bangkok Post
"The online hotel booking business has been growing rapidly every year because of the use of smartphones and availability of high-speed internet," said Pimpawee Nopakitgumjorn, marketing management director of Expedia Thailand Ltd. The site received ...

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Harvard Business Review

Data Can Do for Change Management What It Did for Marketing
Harvard Business Review
Business in the 21st century is being redefined by a data-driven revolution. Take the MIT Media Lab's experiment to see whether it could estimate retail sales performance on “Black Friday,” the day following the US Thanksgiving holiday. Instead of ...

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eMarketer

Marketers Continue to Push Ahead to a More Holistic Attribution Practice
eMarketer
“Mature marketers who are doing [attribution] at the channel level recognize that's got to change,” said Wayne Townsend, president of technology at marketing management and data services firm Epsilon. “They know consumers are interacting with their ...

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ZINFI Hosts Channel Marketing Lead Management Best Practices ...
Markets Insider
PLEASANTON, CA--(Marketwired - August 16, 2017) - ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management ...

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