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Inc.com

3 Defining Moments in Search Engine Optimization
Inc.com
The Google Florida update was a change to the search engine's algorithm that occurred in November 2003. While there had been some relatively minor Google updates before this, the Florida update was the biggest to hit those trying to manipulate rankings.

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Search Engine Land

How much does SEO cost?
Search Engine Land
SEO is not as easy to nail down as, say, sending out a direct mail campaign to 100 recipients. In some ways, it is not always as easy to measure, as many marketing activities may impact organic search traffic. The cost of SEO is also directly related ...

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Observer

Juicy Industry Gossip and Practical Search Advice From 'SEO: The Movie'
Observer
When stay-at-home mom Jill Whalen started an online parenting chat room over two decades ago, she had no idea it would lead to a career in SEO, shorthand for the mysterious world of “search engine optimization.” For the uninitiated: go ahead and Google ...

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Search Engine Land

The 5 Most Common SEO Myths
Entrepreneur
Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use domain authority when comparing one site to another or tracking the “strength” of your website over time.
What the EU's Google Ruling Means for Brands and Content Management Providers WorldwideeMarketer
8 major Google ranking signals in 2017Search Engine Land
How To Do Local SEO Competition ResearchSearch Engine People (blog)

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PR Daily (registration)

5 commonly held SEO misconceptions—and the truth behind them
PR Daily (registration)
I've been amazed at the common misconceptions that I continuously hear about search engine optimization. I've talked with hundreds of business owners, entrepreneurs and marketing managers prior to launching SEO campaigns for their businesses.

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Search Engine Land

Small business SEO: Your questions answered
Search Engine Land
Marketing is difficult — digital marketing even more so. And the black-box nature of SEO can make it the most difficult form of marketing your business. Yet when done well, there is little that can compete with strong, organic search engine visibility ...

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Search Engine Land

These 9 SEO Tips Are All You'll Ever Need to Rank
TrainingZone.co.uk (blog)
SEO plays a crucial role in scaling up sales and accelerating the development of an entirely online business (for example, submitcore.com/) or an offline business (like KFC). Search engine marketing is the procedure which enables you to boost the ...
SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.Search Engine Land
SEO Vs. PPC: How to Make the Right ChoiceWebProNews

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Search Engine Land

SEO case study: Zero to 100000 visitors in 12 months
Search Engine Land
What we learned from doing this project is that bottom-of-the-funnel pages really only need a handful of quality links to rank well, and from there, positive engagement signals would further validate the page as an authority in the eyes of search engines.

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Search Engine Land

The value of an in-house SEO
Search Engine Land
Over the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web development. At the same time, a wide range of organizations .... Besides the fact that search engines are experimenting every single day with ...

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NBCNews.com

The SEO Formula: 3 Surefire Hacks to Get Highly Ranked
NBCNews.com
Search Engine Optimization is the art, and science, of ranking in Google. It really comes down to two major factors — on-page and off-page SEO. On-page SEO includes creating high-quality, keyword-rich content, optimizing keyword placement, optimizing ...

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